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Scam

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I was just wondering if anyone who has purchased Home 2010 in the last month has had a scam e-mail from an unknown sender saying as you have purchased this product within the last four weeks, yopu are entitled to a free upgrade to the 2011 version, just click on the link to get it.
How did they know I had purchased this product, has the database at Acronis been hacked?, or some other way.

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What were the headers in the email?

I believe Acronis have been looking at ways to identify people who have purchased TI2010 within the last 30 days, but whether they've actually implimented such a scheme I don't know.

The header trace in your email would be helpful.

And if your email client allows you to look at the raw email content you will be able to see where the link refers to. again depending on your client you might be able to see that just by mouse hovering over the link.