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Why Use Acronis At All ?

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i recently installed windows 7 and just today looked into its native backup program
seems, at least on the surface, to be quite good
any reason to use acronis instead?

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The Windows backup program will indeed backup your system but it only does full backups and lacks a lot of features that Acronis and other 3rd party backup vendors offer. I didn't even see a way to validate the archive after it is created.

It is a typical MS offering where a needed tool is included but it doesn't interfere with other software vendors. If they tried to bundle a full-featured tool they would likely be looking at anti-competition lawsuits.

If it offers all that you want then by all means use it.

I don't know if it is still an issue with the latest build but there were cases where installing Acronis disabled the Windows backup. You might want to search the forum or knowlege base before you do it or if you have problems.

feivel,

The Win7 backup works great. I use it in parallel with Acronis.
Some key things that Win7 image backup doesn't have:
- poor retention rules. Win 7 system images are kept as shadow copies on the backup disk. This is not only fragile, but you cannot control how many versions will be kept.
- low speed. Win 7 images are very slow to produce.
- no remote backup location. Your backup locations options are limited to attached storage.
- rigid what-to-backup selection for the system images: Win 7 defines what is in a system image by default.