C:\Users\All Users folder not being backed up

Backup job configured to backup C:\Users and some other folders. The backup job completes but when you example what was backed up, the "C:\Users\All Users" folder is present but empty whereas all the other folders in C:\Users (such as Administrator, Default, my own account folder) are present with all their contents.
Any ideas?
Cheers, Rob.
System: TI 2010 Home on Windows 7 ultimate 64 bit

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It'a a soft link to c:\ProgramData, not an actual folder.
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Ahh thanks - understand. I assume this means TI 2010 doesn't understand links?
Cheers, Rob.
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Is it file backup (may not understand links in this case) or image backup (should understand)?
If the target folder of the link is in 'what to backup' selection?
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Yes, it's a file backup. I'll try with the ProgramData folders instead.
Cheers, Rob.
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